Our unique mix of sources has been developed by 15 years of delivering high quality sample across the world. For ongoing studies, our sample plan is replicated from wave to wave utilizing our platform capabilities which enforces sample source quotas, thus ensuring data consistency.
- Inicio
- Global Sample Solutions
Global Sample Solutions
Key Benefits:
- Reduces bias of a single sample source if and when that panel source composition changes over time and it most cases it will.
- More accurate and representative demographic, behavioral, and attitudinal data since we use different panels.
- Reduces the bias of panel sources since most panels are different and changing.
- Increases feasibility and ability to deliver hard to reach quotas.
- Avoid costly and potentially harmful “top-up” situations.
- When replicated from wave to wave, it ensures data consistency.
- Ideal for Concept testing, trackers, or ongoing program work