Consumer's behavior and trends are constantly evolving in the CPG marketplace. Stay ahead of the curve by obtaining consumer insights fast, while still being cost effective. With our targeting capabilities, Panel Fuel allows you to survey CPG consumers by specific demographics and location.

  • Demand Testing – Gauge the need and interest for a certain product in the marketplace.
  • Competitor Tracking – How does your product rank against the competition?
  • Ad Effectiveness–Test the effectiveness of your advertising efforts, before and after a campaign.
  • Name testing – Get informative feedback on a proposed product name prior to launch.